During this week’s open office hours, Community members were able to bring their questions to the group and problem-solve together.
During the call, some of the topics covered included getting started with Facebook Ads, promoting lead magnets, and harnessing Pinterest traffic.
The group also spoke briefly about using Flipboard, how to get started with selling digital and physical products, and sourcing images and handling both real and fake lawsuits over copyright.
In the final portion of the call, Colin went into more detail about the new mastermind groups that are being created.
Q&A on the Call
- Should I A/B test the 6 ads I created for Facebook?
- Should I run all the ads at the same time?
- How many page likes do you need to be able to drive traffic to a lead magnet?
- How many pins do you need to create per day to get traffic to your site?
- How do you get started with choosing or selling a physical or digital product to sell?
- What’s realistic traffic to a fashion blog after pinning to Pinterest and posting new articles every day?
Links & Resources
Transcription
All right. So some housekeeping, uh, most, if not all of you should have received an email about the new masterminds. Um, if you did not receive that email, feel free to, uh, you can email or discord me, um, with your email and I can check, I can forward you the email. Essentially, um, the masterminds have been a big hit or miss depending on the group you're in.
Some groups really love, you know, their group members and have been meeting very regularly. And there are other groups that just haven't been, um, sometimes I guess it's, and I'll, I'll take, uh, ownership of this, a lack of direction as far as next steps. Um, some of them have just been poor, uh, response, you know, we have the intake form that people fill out and it says, Hey, this is for a mastermind group.
Fill this in if you're interested in participating in the mastermind group, um, and I'll follow up within a day or two and people will still just. Just goes to me. Um, so that has been difficult to deal with and frustrating. So we have, we're changing up a little bit. Um, we can definitely take some questions.
I won't go into it because y'all should have received an email. Um, if we want, we can discuss it more at length, um, but just know that that is out, please, uh, if you're interested, um, you know, fill out that, um, survey that Spencer and I had created, and you are more than welcome to continue meeting with your mastermind groups, um, you know, we're not going to officially support them, but, you know, if you have questions here and there about it with your group, happy to help, um, you know, But yeah, we're not going to be really, uh, moving forward with those types of masterminds.
Um, that said, let's get into some Q and A. So, um, the first question. Is from Anders, um, and Anders just I know you said you can't really, uh, chat, but just give a little. Holler if, uh, if you're here, uh, you don't need to chat for me to ask. I just ask that you're present. And if we have follow up questions or something, um, that you can at least respond in chat.
Um, we'll give that some time. We'll come back. So, uh, next. Alexa, I know you asked, I pinged you on an update from Spencer. About the Facebook project. I'm not sure if you have seen that. I don't think he has any updates. Spencer won't be joining us today. Um, he is actually on a flight or at the airport at the moment.
Um, so it's just me answering questions. Um, I don't know if he's still working on that project, Alexa, because his other Facebook projects. Uh, have been doing really well, especially the one that recently got like that creator earnings. I think he just posted, like, he's earning 100 a day on this other Facebook page.
Um, not on the runner's one he shared for that 30 day challenge. So, um, you know, do you have specific questions around tips if you want to start one? Because we've had a lot of great speakers, Alexa, about kind of how to get started in this process. And I think Spencer has been taking a very similar approach.
Um, you on the call, Alexa? Oh, you're not on the call. Okay. We will circle that. We will circle back. Um, that said, these are all the questions queued up. We can kind of open it up to, uh, anyone if you want to just, uh, you can raise your hand. You can drop your questions in the chat. Um, so we can get that started.
And if we don't get questions, um, I don't know, we can, we can just talk about like project updates. Okay, Renee. Yeah, go ahead.
Hey, everyone. So I have a pretty simple, basic question about Facebook ads. I've never run them before. So I have created 6 different ads for my Facebook page. And I just wondered how I, I guess, a couple of questions. Should I run a B testing? Should I run all 6 and space them out over like 1 per week? I'm not sure if the group has any advice on that.
My answer would be based off of previous. You know, calls and stuff, so I'll kind of just hold off on that. Um, anyone with some more hands on experience want to chime in.
Right? Um, so just just going off of what we saw in previous calls, uh, they are definitely, uh, testing multiple at the same time. Um, you know, depending on your budget, I, I don't know if you need to do all 6. Um, definitely not one per week. Um, I know, I believe it was Andy or someone who said that he's seen success running more than one ad at a time, specifically.
Um, I believe, and don't quote me on this, but I believe it was someone who said, like, yeah, like, I, I'm always running at least two. a couple because I feel like they get better performance for whatever reason. Um, he didn't really share any data or anything that was purely anecdotal. Um, but I think you just want to be testing multiple at the same time anyway, just to kind of find your winners faster.
Because as soon as you find your winner, you kind of just crank up the ad spend. And then, um, you know, you get You get to your angle faster and, and at that point in time is money. Right? And I don't even think it has to be like big budgets. I think like a lot of people do like $5 a day, um, on an ad you could probably do less and might want to if you're running six at a time, but you probably don't have to do all six at the same time.
And, um, apologies. I was gonna say, I missed the question. Um, but it sounded like it was about Facebook ads and I think I can actually answer it. Was it just about how to run them or how often to run them? Yeah, I have, um, Hey, Morgan. I have six that I created that are kind of, um, related to my website that I think would be good in terms of capturing the audience.
So it's travel. So featuring like six locations and covering people off those locations. So, um, I guess the question was, is how frequent can I run those? Um, and wanting to know which one might get more traction? Like would France get more traction than Spain? Um, and being able to kind of test those locations and then probably just as calling it said, find out what the one was that was bringing in more likes.
And then really go heavy on that one. You totally answered that question. Okay, so I did, um, and I apologize, because somebody was talking to me when you originally asked, and so I missed the question part. But, um, so I, I just did that challenge that Spencer did, basically, for myself, because I am starting over, I think, as I've mentioned, uh, with my website and all that stuff.
So I want to have a brand new Facebook page. I started from scratch last month, and I built it to over 7, 000 follows with some really simple ads. So the strategy that I personally took is I ended up posting once per day. Now you don't have to do that since you're kind of trying to test different countries.
For me, I was trying to test different creatives to see which ad actually performed the best and was the same audience every time. But you could do it either way. And what I did is I would start out with every ad being 5, right? And I would let that ad run for at least 48, preferably 72 hours to see exactly what that per ad spin was actually, or per ad conversion Actually cost me and of course the lower the better.
And so for me, when I saw anything trending below a 10 cent, I thought, okay, I'll put a little more, add a little more money on that. If it started trending at a seven cent or a six cent, put even more money on that. And I would typically find with more volume and more time that I would, ads themselves would get a little bit better at performance in general.
But honestly, that little 5 test per ad over about 48 to 72 hours, really give me a lot of insight about what was working and what was not. So that's kind of what I would recommend. I would just take whatever ads you want to AP test, put five bucks on each of them, page like ads over the course of like three days, and then take a look and see what that person conversion looks like.
Does that make sense? Yeah. Yeah. That's kind of what I was thinking. So I just wanted to kind of, um, make sure I was on the right page with that. And then, um, I also wanted to be able to promote my lead magnet because ultimately I'd rather more subscribers than. Facebook likes. Um, and so what's this? What's the size of, um, uh, Facebook page likes?
Do you think is To get to that plateau where you can start to then have a lead magnet where it drives traffic to that sign up. Well, if you've already got a lead magnet going on, um, you know, this is not usually advice for building a page, but if you actually have a product to promote right now, you could instead the same strategy with boosted posts or boosted ads, right?
You can make a post where that lead magnet and then boost that 5 at a time. And again, for 48 to 72 hours, you know, that's something that we did on our old page and it worked quite well. Okay. Okay. I thought I heard someone say. Don't do the link out because Facebook will charge you more for running those types of ads.
I mean, it can be more expensive. Yeah, the click, the clicks are more expensive. That is absolutely true. Yeah, but that's just kind of like a decision that you've got to make. Right? Like, you can either pay to build the audience and bring in more likes to your page and then kind of organically market to them, or you're going to pay per click.
That is so intrinsically going to be more expensive. Okay. Great. Thanks, everyone.
Awesome. Thanks for chiming in, Morgan. Next, Alexi, you want to go ahead and ask your question? I, um, actually, I, I guess I was just looking for an update. I've kind of been in and out of the discord groups. I feel like I'm a little bit behind. So if there's just a place where most of that information lives, I can go try and find it, but you were saying that there's been some calls with or some.
Zoom calls with people. Yeah. Yeah, we've had a few guests talk about so, um, Are you are you aware that all of our calls are like recorded and archived? Yeah, you know, I I honestly like I Discord I always think about going into discord to look for things But I kind of forget about the actual website that's been created where all the content lives so I can just go So sort it out.
I actually didn't know Spencer wasn't going to be on. So I was just kind of asking for like an overall recap of where he was. Um, got it. Yeah. So he kind of made a little bit of a write up that I tagged you in on the Facebook channel and the discord. So you'll get something up to date. Um, and then a couple days ago on the sixth, he said, Hey, thinking about giving it away to someone in the community.
I don't think he intends on working on it. And that's why so he'll be either a prize or a giveaway or something is what he's thinking. Um, that's probably like the biggest update. I think it's not something he's really going to commit resources to. Um, but, you know, if he decides to give it to someone in a way.
A way to someone in the community that could be a really great start to uh, monetizing with Facebook. But yeah, I dropped the website, um, kind of like members portal, where you can see all of our recordings. If you're not logged in, you're not going to be able to see it. So if you get an error page, it's because you're not logged in.
If you still get an error page, um, just message me, but we haven't had any of those problems. Yeah, I, I would say, uh, really, uh, go through some of those calls personally. Um, I'm a big fan of, uh, the one Jesse did, as far as Facebooks go. Um, that one was awesome. And then if you want to learn more about groups, uh, Ben Adler's was great too.
Okay. And then, since I'm here, I have a little bit of a follow up question on the last Pinterest call. I'm just curious, because With so many of these things, I know that like, it's all about consistency and showing up and. And doing that work, but the amount of pins that he was suggesting, like almost seemed like a full time job to me.
So I was just curious if anyone else had thoughts about like the amount of pins he was suggesting. I feel like it was like 40 or something like on a daily basis. Um, maybe I have the exact number wrong, but it was like surprising to me. And so it's just like that juggling of, you know, I've got a blog, but then I'm trying to keep afloat and I've kind of trying to do it through Pinterest, but then I've got the Amazon influencer thing.
And then I'm trying to think about. Okay. Bye. Some of these Facebook page ideas. Um, I've created a Facebook page to just be able to another outlet to show my Amazon video reviews, and then I just started a YouTube channel to do the same. And that's more well to like, hopefully they make money, but also it's something that I think I can go to brands with and say, okay, not only are you going to get a shoppable video, but I can put you on an idea list and then also share you on my Facebook and YouTube channels and sort of playing with the idea of tech talk, but it's like just saying that's exhausting.
Yeah. So, um, it's a juggling piece, you know, I'm, I'm just curious. So going back to the Pinterest thing, um, I, I definitely see, I was very consistent about posting once or twice a day. And I did see my numbers going up slowly. And it is amazing with Pinterest. I took a couple of weeks off just cause I was on vacation and I don't use Tailwind anymore.
And my numbers dropped really fast. So, um, I'm back at it. And, um, you know, I'm already even within a few days, I'm seeing the numbers kind of go up a little bit, but I don't know. Does anyone else have any thoughts about, like, the number of pins that. That works to build, build the audience and, you know, the clicks back to your site without like having to create so many every day.
So, um, I, Renee and Christina chimed in there. I, I also recall him saying I was going to say 10 to 15, but they're saying 10 to 12. So 10, he was, I believe said like 10 to 12 daily pins. That's for me, that's still like 45. So, I mean, I just feel like it's a lot like, Because if you're creating new ones, um, so I appreciate that.
So obviously like I over exaggerated that in my head, but, um, it's still like, I feel like, you know, updating one or two articles a day and creating what I'm trying to do is create a new pin that I put on my article. And then I'm trying to create a video pin that I'm putting directly to Pinterest. Um, so when I do it, I'm doing like four, two for each article, but still like, I feel like 10 to 12 is a lot.
Yeah, I think it's finding a way to streamline that process, not necessarily doing just a one to one article like you could probably come up with, you know, five or six pins for just one idea pretty easily, just different ways to showcase that people are saying use pin generator. There's a YouTube video about bulk create.
Um, I'm not sure if he touched on that. Uh, I do know he, he does work with like some, some VAs, um, to help him. Uh, you know, he also does like Pinterest, um, as like a service too. So he's handling a lot of accounts, but I definitely think you're going to have to find a way to streamline that. And then with tailwind, um, where you can schedule that ahead, you can kind of just block off.
You know one time of the week where you kind of just make them schedule and forget about them as opposed to like doing two every day like yeah that's probably exactly i know it's just like i'm one of those people that got you know my blogs got like demolished um with the google stuff so i lost a big chunk of my income so right now i like canceled everything i canceled sm rush i canceled you know all my stuff so i'm in that like do it all yourself until i Build up the income again.
Yeah. And I mean, you know, you don't even need to necessarily use Tailwind to schedule them. If you, you know, creating them is going to be like 95 percent of the work, right? You, you block off one time to create them and then you can kind of just, um, kind of just, uh, have them go live on time or something.
Of course, Christina mentioned Tony has a great, uh, well, I haven't taken it yet, but I'm sure it's an amazing course on Pinterest. Uh, yeah. Tony, I don't know. Maybe you want to speak up to that? Any add anything? Uh, yeah. So Alexa, are you primarily making video pins? That's it? No, I'm doing both. I'm creating just like static pins with like images, sometimes one, sometimes two or four.
Okay, and do you typically have to put text on your pens for them to do well for you? I tend to, yeah. Yeah. So I'm doing them in Canva. Yeah. Got it. All right. It's travel. I'm in the travel niche. So I, I mean, I guess I, honestly, I haven't really played with doing pens without text. Uh, it might be worth testing.
I always recommend testing, um, but for travel stuff, honestly, like what I see a lot is pens with text on them, which is just time consuming when you have to do that. Um, and then knowing, like, do you know what, in particular, what kind of pens and topics have done well for you in the past? Um, yeah, mostly like the beachy stuff.
Yeah. Okay. Um, which is seasonal. I'd imagine to a degree. Yeah. Are you consistently creating new pens for those blog posts? Um, some of them, what I'm doing is I'm going into media vine and then every day I'm just looking at what articles have the highest RPM and then I'm creating pins for those articles or I'll go in and do like my most popular ones and then do new pins.
Gotcha. Okay. Yeah. You know, so one strategy is to find your best performers. That's going to give you the highest ROI. And then if they're, you know, templates that if you can templatize them in Canva and then, you know, go in and kind of batch it of like, just kind of tweaking the, maybe the text that's on there, maybe changing up the image and just kind of do this as a batch process and then schedule them out over time.
Like, cause you know, with, you know, The pens with text on them, you don't want to have a bunch of them go all out at once for the same blog post, you know, you want to spread it out. Um, and so really batching and you just take some tweaking and you don't have to change a whole lot about the pen designs, um, for them to still be effective, but just consistently going and having those pens for those high performing blog posts would be my recommendation.
And then, you know, at I think where I see, unless you're like Spencer, who seems to like be able to do like so many things all at once and have lots of success, it's not very common in my experience to, to see that. Um, and that's where I just really recommend like finding One thing to really focus on and double down on like what Morgan's done with Facebook over the last 30 days, you know, and just committing to that one thing until you get traction and you develop like a really good system.
And really the way I like to work is I develop a good system myself and then start making enough money that I can start affording a VA for a couple of hours to take a, you know, um, so then I can then turn my focus on another platform. Facebook or another strategy on, on the site, diversifying all at once.
Like in my, my experience is overwhelming. Um, it's hard like to action and see success when I'm dividing up my brain power and my time with so many different things going on, you know? Yeah. Thank you. Yeah, that I mean the idea of just trying some images, image only pins that what I could do really quickly.
I don't know why I think it's just not like the standard, but maybe because it's not the standard they would do well. Yeah, absolutely worth testing for a couple weeks and see how they go and for those kind of pins. If they're, say you take one blog post and you can do like 10. Images for that one blog post.
And they're pure images. And if they're images that a person could save more than one while they're on that blog post, then you can publish those more in a shorter amount of time. Um, those always send good signals to, to Pinterest. Okay. Thank you. Have you tried the bulk create on Canva? No, I think this is exactly what you're looking for.
If you take a look at the video I just posted, it's someone who creates. 50 pins in 15 minutes with a different text using chat GPT and an Excel spreadsheet. So bulk create because I have the paid Canva. Okay. I have not tried this.
Thank you. Yeah. And so just to follow up, Alexa, you said your site was slammed by Google. Um, is that why you're updating blog posts? Um, just to try to get it back into Google's good graces. So I had two websites. One was, um, Only about two years old. It was just focused on Missouri. That one, like, I mean, I literally like, it went from 45, 000 page views to like seven.
So I, I've pretty much just stopped with that one. And then my other one, literally seven. Yeah, not seven, 7, 000. Okay. 7, 000. But still, like, I mean, it was just like, I just lost all my keywords. My other travel site is, um, more worldwide travel. It's been around for like 15 years. So, that one is on Mediavine and I'm just, I'm trying to keep that one afloat, um, by trying to update an article a day and then here and there adding a new article.
Yeah. Are you seeing results from updating an article? If you look at it, maybe two, four weeks later, are, are you seeing any changes there? Um, I am. And that's where it's interesting. Like when I go into Mediavine to see the highest RPM. Because, um, if I do that and then do the pins and throw it to Flipboard and, you know, all the places, I am seeing that tick off a little bit more.
Yeah. Okay. But what about organically? Because you could, you could flip, you could reflip any post without being updated. Right. But you, you can, but from what I understand, Flipboard's really like, um, they want fresh content and even, and I've tested it. And even if you. Update a post, like update it, like with new photos and some new text and some new pins and give it a brand new date.
Flipboard still sees your original post date. And so that's how they, that's the date they, they, and you can see it in Flipboard. Okay, so what happens if you just update the post date? That's what I'm saying. Even if you update the post date, Flipboard still sees the old post date. So I forget the guy's name off the top of my head, but there's a guy who's teaching that flipboard course right now where he's got some, um, some app where he, it creates like a new title.
Oh, and like URL structure for it, but it's still like links it back to your original post. And, um, and I thought about doing that. I don't know. I, I don't know anyone who's done it. It's that Michael or Mike guy, right? He was on Spencer's podcast. Oh, is he? Okay. I think so. I think, I think, um, that's your talk.
He has like a whole group and stuff, right? Yeah. Yeah. Okay. Uh, okay. I'm just asking because, you know, as, as Tony mentioned, you know, it sounds like you're working On a lot. Um, you know, it's easy for solopreneurs to kind of get, you know, just a little bit of loss in the weeds. And so just prioritization is always good to consider.
Yeah, I mean, I would say the bulk of my time right now is going to the, the Amazon shoppable videos. And I'm really just kind of trying to keep my website afloat and just bringing, you know, it's not what it used to be, but you know, trying to bring in like 1000 a month or something through Mediavine. Yeah.
It's worth it to just keep updating posts. And then, um, the Amazon influencer programs going pretty good for me. And that's why I kind of doubled down with the Facebook and the YouTube channel, just to see if I could bring in like actual affiliate income outside of the shoppable videos. So yeah, I am spreading myself a little thin, but, um, and so I think that's why the whole, like 12 pins a day was like, Oh, like how, wait, you know, how am I going to do that?
So, yeah, just all about prioritization then I guess. And yeah. And how many hours do you want to work a day? Yeah, that too. Um, all right. So, uh, Anders, we'll go back to your, yeah, no problem. Uh, I know you didn't want to ask it. So, chime in if you've changed your mind. So, Anders asks, How do you get started in the process of choosing or creating a product to sell?
How can you take the first step? Uh, for an affiliate site, that's a no brainer, but he runs a sports news site. It is more difficult. Uh, is it more difficult because you actually want to sell a product, or do you feel like it's harder for your niche? Uh, Anders, Anders, Anders? Anders? I'm not sure. Um, so let us know there.
Uh, but also maybe a little related to kind of your question. Spencer just dropped, uh, you know, uh, knowledge about his project about those thin pillows. I don't know if you've seen it. Um, you know, he, he basically he likes. And he couldn't find any good ones. So he decided to start selling thin pillows. And then, uh, I think it was making like 10 to 15 K a month in profit.
He just sold it for like four 50 K. I haven't read it. I really just read like a couple of posts. Um, but you know, that's, that's a great case study for you. Um, you know, how do you find a product to sell? Uh, so, you know, it's. Probably gonna be, come from your expertise, unless like you're dropshipping and finding random crap.
Hard to come up with good ideas, would prefer a digital product. Okay, um, yeah, uh, I, if anyone else wants to chime in here, I'm gonna give nothing but generic advice. That's all you ever get, Colin. Uh, I mean, it is, I'm curious to know if there's anyone out there, if there's like other sports sites, sports news sites out there that have some sort of digital product that you can learn from, maybe do some research.
That's what I would do is just kind of doing some market research and seeing what, uh, whether you call them competitors or not. Maybe they're covering different types of sports or in different. market, um, but looking to see what they're doing for monetization and what kind of digital products that they may have and.
Swipe those ideas and make it yours, um, rather than like trying to figure out how to reinvent the wheel. Now, if you don't see any of these other similar sites as yours, having any sort of digital product, like then honestly, it's kind of an uphill battle. Not saying you can't make it work. It's just going to require a lot of market research with your audience to figure out.
Problem that you could potentially solve digitally. But, um, yeah, you know, asking your audience for sure, uh, can help, um, understanding their biggest challenges. Right. So like. Something that I've seen a lot is an automated email that goes out. If someone subscribes to your newsletter, um, they'll get an automated email basically from you, it just says like, you know, Hey, thanks for signing up.
Um, you know, fill me in, like what, what's your biggest challenge with and whatever it is that your site's about, like keeping up with, you know, the latest sports, um, just trying to identify some of those pain points and start there. Is that question specific to digital products or physical? Uh, I know he asked, the question was, the question he asked was originally about, uh, digital and physical, but it seems like, uh, he clarified in the chat that he's a little more keen on digital.
Okay. Yeah, it can be both. I can throw my two cents in there. So I did Amazon FBA a few years ago and I had a good bitter success. Um, uh, and one of my criteria was, uh, how light to ship the product was and everything else went out the window. Like I just needed something super light to ship. And that's where my brainstorming actually started.
So I ended up doing tie clips, which is the perfect item. Um, super light, cheap. You can get a bunch of them for cheap. So, um, that's my only two cents for physical item, but for, for digital, um, something that, so I'm, I'm a skateboarder and one of the things that I like to do is I keep track of like all the [00:31:00] tricks that I'm doing, how many times have I done them and stuff like that.
So one thing that I would like a digital product that would help me is like a kind of a calendar of when you did the tricks and how often you did them some way to keep track, something like that. So that's just my two cents on like what you could do. Uh, in the, in the sports world, yeah, I can apply to like how many swings you made this week or something like that, but make it obviously themed to the specific sport.
That's pretty interesting. Uh, I use, I was like a competitive break dancer for like 16 years and I could see how that would be pretty interesting, uh, because we'll do a move a thousand times and you know, the first 300 could be pretty brutal. Um, that's awesome. Thanks for chiming in. Uh, you're in, uh, sorry, how do you pronounce your name?
Is it your rain? Rain. Rain. Yeah, it's whatever you want, but it's pronounced Jedi. Okay. Uh, I'm going to struggle with that. You can do whatever you want. It doesn't matter to me one bit. I'll try my best, man. Um, but, uh, yeah. Is there a chance, like, I think your site's pretty much focused on hockey. What about, like, if you have firsthand experience, like, could you do, like, hockey training or something?
Is there a demand for that? Like a hockey, you know, online course or something like hate to bring it back to pickleball, but I know like the two, these two famous pros, they just released like their own online course recently and have like a waiting list. Um, so I don't know if that's like a route or if you consider that as kind of like a digital product or not, but, um, that could be interesting too.
You could do the reverse marketing technique, which I just made up that term, but the, where you, where you. Advertise it first and then see how many people buy the product, but the product is explicitly not created yet. If you have interest, you can either sign up for it or purchase it. And when it's ready, I'll give it to you.
You get sales, you make the product, you don't get sales, you know, it's a don't do it. Yeah. Yeah. I've heard, I've heard of that too. Yeah. You'll, you'll give people like a discount to kind of raise that money. Gage interest, and then, you know, you can decide whether you actually make it or like refund them or something.
Um, so, yeah, and it doesn't matter if you, you can play hockey or not. You can always hire and outsource that. Um, but all right. Uh, let me know if you have any other follow up questions there. If not. We will go to, um, Sue Newey, who's, who I know is, uh, in the pediatrician's office, but we'll just go ahead and, and, uh, talk through that a little bit.
So she says, any advice on newsletters? I have a good amount of new subscribers and want to direct traffic to my website and monetize through links and sales of digital products. Uh, I feel like we need more information to answer this. Well, so maybe this is something, uh, we will have to follow up with you on and like a discord channel at the next office hours.
Um, because I think this is a pretty generic question at the moment. I know, you know, we had Juliet on a call. Couple of weeks ago, who might be able to help you? Well, that call might be able to help you. Um, but, yeah, if you up on it or something. We'll see if we can get to that.
All right, so no other questions So yeah, we can what did I say? We're gonna talk about. Okay. So for now, I'll talk a little bit about Kind of like the masterminds a little bit if there's nothing else anyone else can chime in with more interesting Project actually, I'll give you guys a choice And anyone else this is very open.
So I'm just talking so there's no, like, awkward silence, but, um, you know, if no one else has questions, I can either talk about the new community, the new masterminds, or I can talk about, um, a company I'm working with has recently, uh, acquired. The bankrupt vice and going through some SEO strategy content planning around that.
So it's fair. It's a fairly new project, so I can't, you know, there's not a lot of data or anything interesting. I can't get into like a ton of specifics, but, um, you know, I can kind of talk about that briefly. Um, if anyone has a preference. Sounds good to me. Okay. Um, so before that, so yeah, I'll, I'll wait for a couple of people to quote unquote vote before I go down the down either route, but until then, and y'all, you can just message in the chat with whatever you want to prefer.
Okay. Um, but Christina, what is a realistic amount of traffic to a fashion blog from Pinterest when pinning 10 times a day? In writing two to three new posts a week.
If anyone else wants to chime in, um, I can chime in for answer my own question. . Um, so I used to get by, like I had a a, a Pinterest VA who, uh, in the end like didn't know what she was doing and take my account, but, um, I was getting about 80. K click throughs a month. Now I'm down to like 18 So that was kind of at the height of pinterest when I didn't know what I was doing be it right so i'm about 55 through tony's course Um, and i'm gonna be following that and when I finished those those About 10 posts that I have left to do that are not like specific for Pinterest.
I'm going to really start targeting Pinterest keywords and essentially creating content for Pinterest following Tony, your advice. So I'm just wondering what kind of, you know, cause back in the day I was, you know, getting half a million click throughs, not from Pinterest, but like, you know, from SEO and, and some from Pinterest, but Pinterest was never like my highest.
Um, I'm just kind of just, uh, A rough idea of how much like I'm hoping like at least 100k click throughs. I think that's possible Um be it like one of so I have two blogs one's new one's old The old one is the one that got killed by hcu Actually alexa's story is very similar to mine just that she's in the travel niche And um, yeah, so I have like about 500 articles also on that one that I can, you know, I've been pinning my old stuff as well.
Um, but yeah, I'm just, and then I have a new one with just 50 new articles on it. But I think between the two of them, I'm gonna be doing 10 and 10. I do have two different Pinterest accounts. So I'm just curious, like, especially for the older one, like, do you think I can get up, like, in your experience, especially, well, since Tony's here, what do you think?
Also that my content, I'm not grabbing it from other places. I'm too scared of copyright, uh, problems. So I create all my own content. Like, it's me and outfits, me and shoes, or I create collages. So I, I would love to, you know, post 10 new posts a day, no not a day, well a day would be great, but a week, but I can't, like that's just not realistic for me.
Oh, so that's 10 a week, not 10 a day? Oh no, no, I would love to be doing 10 a week. No, I'm going to be posting about, I'm going to try 2 to 3. Probably per blog, depending on how it goes, but I might go all in on my shoe. It's a shoe specific blog, which is my older one. And I think I might be focusing on that one because it is, uh, you know, I have Mediavine ads on that one and I know the RPMs are very high on Pinterest, which is why I'm going all out on this.
And it's something I'm familiar with, obviously not as familiar as I thought after going through your course, but, uh, it's, uh, you know, it's not something completely different. So I figured I would go that route. But yeah, I'm just curious, realistically, what kind of traffic I could get. Because it's very sad going from a certain amount to I don't even know.
I don't even look at my Mediavine dashboard anymore. Well, that is sad. Um, well, I'm not in that particular niche and I don't know anyone in that particular one, so I can't confidently say how much you could get, but if you got 80, 000 a month at one point in time from Pinterest, uh, I'm pretty sure you can get back to that amount.
I'm assuming that, well, do you see a lot of AI content in your particular niche these days on Pinterest? Not really. I see one other shoe blog who used to be competitors. Now Google has killed us. So we compete against no one. Um, but, uh, they, they are trying, but it's, I don't think it works. The top pins are always almost always, you know, well, in my niche, it's women, uh, women wearing outfits essentially.
Um, it's not like real women, not AI generated because it's the hardest to put together. Yeah, for sure. And then it's disappointing for people when if it's AI created, then there are no like actual products that are being referenced in the real world and those AI images, you know, and so then people don't know where to get them.
So you've got a great advantage there. Um, now it's just a matter of, you know, Knowing your biggest keywords and topics. So if you go to Pinterest trends, do you see some of your biggest keywords listed on there without having like under your category? And I'm some of the top pins as well. Cool. Yeah. Um, I would consider just continue to double down on, on those top keywords and then, you know, working your way down through, um, all of your more niche, like long tail keywords.
Are you checking where you're ranking when logged out of Pinterest? Yes. I'm doing the, yeah, I'm logging all on, I'm using like another browser where I'm not logged in. Yeah. Yeah. Okay, cool. Yeah. Yeah. I mean, if, and if you're not seeing a ton of competition into your space. This would be a good one to double down on, in my opinion.
Um, but if you can find a way to pin more AI, like there are a lot of people though, like I think, uh, you, you taught a bit to, you know, getting images from other people, um, which is fine if you're just like, you know, embedding pins into your posts or embedding Instagram posts or whatnot. I don't even know if you can do that anymore.
But, um, the thing is, a lot of people are pinning those. images that aren't theirs. And I know I could go that route, but I don't want to because the problems will outweigh, I think the, like, I don't want to get sued. And people in that space do sue, especially like photographers. They're photographers specifically. Yeah, that makes sense. Yeah. They're definitely niches that you just don't want to do that. And, and others where everyone benefits from it, it's just so niche dependent.
So you're on the right route, but yeah, it's getting to, you know, five to 10 a day would be great for you. Um, you just need to be more strategic and like which keywords you're going after and you know, what, uh, interests, you know, annotations you're using, be strategic with that and just kind of leveraging your time a little bit better.
Yeah, and I did find a way to, like, I didn't realize you could throw pins into the native schedule on Pinterest, and it just saves them without putting all the information in, so now what I'm doing, if I have a post, um, you know, with separate outfits, you know, featuring, like, a specific item, and I'll have ten visuals, I'll just throw in all the visuals, and then just put in the same, you know, titles, uh, descriptions, and then slightly alter them, um, to fit whatever is in that exact post.
So for example, if I have, you know, 10 ways to wear a leopard skirt, I will, you know, if one has like a red t shirt, I'll specify red t shirt, but the keywords are all there. I gotcha. Yeah, that's an interesting idea. That makes sense, makes it all unique, and doesn't take too much time to make those tweaks.
Yeah. And as you said, like, if they're different enough that people are going to pin different ones, cause there are separate outfits. Yes. It might have the same base product, but they are separate outfits. And if someone's interested in styling something, they're not going to just want to style it one way, especially if they own the product.
Right. Right. And that way they can also save the pin more than one pin at one time from a single blog post that you're doing. Yeah. Cause yeah, I was reading that in the course. So like if I'm pinning everything to let's say the board specific about leopard print. skirts, right? And then I can pin to boards that are just about leopard print outfits, which are, these are all keywords, by the way, I found.
Um, and that's okay at the same time, or should I, cause you also talk about creating specific pins for specific boards. Right. So I'm like flipping, I'm literally flipping the image. Because it doesn't matter like unless there's a logo or something and then I'll flip it back and that that creates a secondary pin that I could put different keywords slightly to put it like the keywords, um, focus more on that different board.
Am I getting that right for what you said? Yeah, I mean that that works. Are you putting text on these pins on the actual image? Uh, not these ones. Uh, right now these are like flat lays. They're not actually me, um, in them, um, because I didn't have time to take pictures, so I just put them together. And these, those seem to be doing better than actually the images of myself in the clothes, which is interesting, because it'll take less time too, but.
Okay, that sounds like a nice little win there. Yeah, we'll see. But thank you. Yeah, I was, uh, just wondering, You know, if it's realistic, cause I think so. If Pinterest was bringing me traffic, it's going to eventually bring me traffic and I hope, unless it like, you know, does a Google. Yeah. Right. Yeah. I mean, you know, they continue to get more and more monthly active users on the platform.
And what they're saying, they're getting a lot of Gen Z, um, on there. And so I don't know if you're targeting like all the different generations, but. Yeah, I am. It's, it's just general shoe advice. Yeah, I guess I could double down and also on, you know, she used to wear with a red dress. She used to wear the red dress, you know, for under whatever, or for over 40.
Because you're saying, of course, to like build another post specific to a demographic. And you can even do that with like holidays and events. Yeah, exactly. You know, that's like the same thing, same content. Um, you just angle it a little bit differently. So I just copy and paste it. And I guess I could ask GPT to just play it in a certain direction.
Like for Christmas. Yeah, I know someone who does that. They take the same exact blog posts. That's more of a generic one. Copy paste into a new one, add in Christmas to the title, and they get tons of traffic to that for Christmas. Yeah, I'm thinking of doing that process. Okay, exactly. And because Google hates my site anyways, and it's never going to recoup, like, who am I kidding?
It doesn't matter. I'm not even going to de index it. I'm just going to leave it up.
One thing about, you mentioned your concern about lawsuits, very fair and valid concern and it does happen. One thing I wanted to mention if no one knew is that you have to watch out for fake law firms claiming that you take you took or use their copyright images. It's a real thing. It's a black cat way of getting backlinks and potentially even, you know, get your money if you're not too savvy.
So watch out for any law firms that say you're using their images. Oh yeah, there are also legitimate ones that have tried to come after me for stuff I, like, I mean, I started my blog 15 years ago, so, you know, things have changed, right, and I've had, like, what is it, CopyTrack and all of those people, um, you know, I just delete whatever they're saying that I, I took, and, I mean, sort of my black hat way of doing it, but I ignore them, and if they want, they can come find my name and address in Canada and sue me here, because they would have to take me to court where I reside, I believe, so, there are a lot, and it's getting worse.
Yeah, I've had a number of those emails as well. I've taken the exact same approach. I just remove and then don't respond. And I've personally never, uh, had any like further issues after that. So you said that you remove, do you know if there was a fake company or real images that you did actually use without permission?
So there was, I think, one time that there was an image that I used, um, from a street style photographer, um, of a celebrity many, many years ago, and I just deleted it, and, you know, they, I haven't received any letters. This was like, Geez, many, many, many years ago now. The other ones are all fake. Okay. How'd you know they're fake?
Cause what I would do is, you know, I look up the URL. I look at the way back machine. I look at every single thing that I know how to do to investigate and it always comes out fake. But what did you do? How did you know? I just knew it was fake because they were all images that I took. Right. And I also only the only images on any property and any of my websites that I use are from Canva or, or one of those free sites or, uh, Dolly.
So I immediately know that it's fake if I get one, but yeah. Yeah. Or, uh, I use retailer images too, because I'm affiliates for them. So I know they're not going to come after me. Um, and I know someone is not going to come after me for using a retailer images. That's everywhere. Um, and even if they did, again, come find me in Canada, that's fine.
We'll settle it after. Sorry, I misspoke. I meant to say unsplash when I said Canva there. Okay, yeah, because Canva, watch out, because they've changed a few things there, too. People have been getting those, like, lawsuit, kind of, letters, or emails, rather. About Canva images. Oh, so you're, if you use Canva images, you're at risk as well?
Yeah, something has changed. Like, I don't know the fine print of it, but I know to be cautious with even if you pay for Canva. Um, but it's, you know, you haven't changed in and off or this and off and Okay, that's, uh Hi, graphic designer here. I can speak on the Canva issue. So, the problem with Canva, and we're not even, like, I honestly, I hate Canva as a graphic designer, but a lot of my clients will use it for, like, mock ups and stuff.
And the problem with that is that they'll be like, Oh, just use this picture for my camera mock up in your design. Well, guess what? You only have that license through Canva explicitly, and a lot of people are doing that. And so they're cracking down now on the pictures from Canva because most people are misusing them.
Just because you subscribe to Canva doesn't mean you can use that picture, like, everywhere. You can only use it for a very, very, very specific purpose. So I think it's kind of why they're really, really cracking down. I mean, Honestly, y'all, like I, I pay for everything. I've only just started like using the paid mid journey, but like before that I either take all my own pictures or pay for everything on stock.
Like, I don't like, I have really not missed around until like a week ago. So like if somebody approaches me with a copyright, I basically tell them to go suck on an egg.
Cool. Thanks for sharing.
All right. So no more questions. I'll go into mastermind groups. We only have a couple of minutes. I think more people will be interested in that. So this is like our 2. 0, right? We're changing it up how it's done. Um, we're not going to say this is necessarily like our final form or that everything is set in stone because Spencer and I both have been like, let's just launch and then, you know, try to figure it out.
Um, you know, I don't think there's, it's ever going to be perfect. Basically, we're going to be putting people in much larger groups of, you know, maybe 15 to 20 people for each interest. So, there's potentially multiple groups with the same interest. Um, we're going to do our best to take into account time zones as well.
I know that's really big. A lot of us are here in the US, but a lot of people aren't. They're, uh, you know, closer to like GMT. So that is a potential problem and something that we're going to figure out based off of how we group people. And we're just going to have to see what those results look like. Um, but you know, if you fill in the form, we're going to, we're going to add you to every, uh, interest based mastermind that you express interest in.
Um, if people don't fill in the form, we're just going to put you in ones based off of your initial, like member form, that very first one you did when you signed up. Um, so that's only if you did not respond to that. Um, that said, we are going to publish. I'm, I, Spencer, Samara, and I will each join the first, uh, meeting for every single group.
That is to help set a date and time, a consistent date and time, kind of get the ball rolling, see who attends. And then we're going to assign, kind of like a group leader, um, so that we have one point of contact for each group. Uh, I know we had that before. I wasn't quite as involved. It was hard to manage like 25 groups at one time.
That was like constantly changing. Um, this 1 is going to be, I think, a little easier with with bigger groups. Um, and we know people are showing up there. They're more interested. Um, and so we're going to put. Every single, uh, meeting for every single, uh, interest based mastermind on the calendar, you will receive calendar invites.
If you are part of that mastermind, but if you're not part of a mastermind, you'll still see it in the calendar. You can still join. Um, you could, I guess you could be requested to be added on as well. So, you know, if you're not part of, uh. The SAS mastermind in the beginning. And you're like, well, I got, I got an hour, let's just join this.
You know, you could, you could do that. And you can say, Hey, Colin, just can you add me to this invite? I just want to make sure I know this, like moving forward. Um, so that way, you know, you kind of have your, your mastermind based off of your interests. You can go and look at others. Um, one potential thing around the time zone is, you know, we might just.
Create like two meetings a month for that niche and one of them is kind of like more U. S. friendly and the other is more like GMT friendly We're exploring that. I did get an email asking if we would do
Any mastermind by niche. So, you know, someone asked me, Hey, you know, I, I run a travel site. What do you think of, of a travel mastermind? Uh, personally, I love the idea. Um, and I have to talk and think about how that will fit in with this specifically. Um, I don't. Even if it doesn't fit in with, like, necessarily niche based, I don't mind, like, helping to get the ball rolling there.
Um, but of course, with our different channels in the Discord, you know, you know, the people who are responding are probably, potentially interested in joining a mastermind, or they're more interested in the topic. So, you know, you could always start your own masterminds, um, as well. If people opt in, they're probably going to be You know, more likely to be engaged than the people who fill out the form, which has had, you know, uh, like I mentioned before, you know, varying levels of success.
So, you know, we do want these masterminds to succeed. That's why we're changing this up a little bit. You are welcome to have your own and, you know, officially now, you know, everyone is, or most of the people who, um, except maybe one, everyone who joined in the last week has a mastermind where you're like, Oh, you're, you're in mastermind six, you're in mastermind 20, whatever.
Yeah. Yeah, those are no longer officially supported. If you got along with the group, you found it helpful, I do encourage you all to keep, you know, using email, discord, or having your weekly calls. Um, because I do think that how we're doing these niche based masterminds, it's, it's not perfect. Um, you're, you're talking, you're going to talk about a specific subject.
I don't know how much detail you'll go into, like, Your own site and give context and knowledge around that like you might talk about seo But I don't know and this is kind of for y'all to decide we're joining like how how deep you'll go Whereas I feel like the masterminds we've had so far you are talking more about like your business Um and leading with the self as opposed to leading with an interest I'd like for that to get there.
Um But we're just not sure how we pan out our biggest thing that we wanted to You Solve with this is participation. Um, and so, you know, you can have a group of like even seven or eight people. We might get one or two emails, uh, from that group over the course of maybe since it's formation. So that's the thing we're trying out.
We're building up even larger groups, trying to gauge participation with the leader. If we need to split up the groups, because like, maybe like one group is kicking ass and there's like 12 people consistently joining. That's. That group is way too successful. Um, that's a success I'd love to see, but it's hard to talk to 11 other people over the course of an hour.
So in that case, we might split it up. Um, you know, we'll take into everyone's feedback. Um, but that's kind of the route we are taking so far. Um, but again, we're going to be looking at the numbers closely, taking feedback, and trying to iterate and improve on this process as much as possible. Um, with that said, does anyone have any questions, concerns?
Um, I know some people wanted to hear specifically about the mastermind group.
Alright, so, looks like there are none. If there are, you know, you know where to reach me, y'all. Discord, uh, email. Um, the best places and yeah, thank you for joining everyone and I will catch you all next week for another guest joining us and then we'll do another office hours in 2 weeks. So, office hours are every 2 weeks and we alternate between office hours and a guest joining us.
Thank you so much everyone.
