If you're looking to learn more about the basics of email marketing, you need to check this out. Our final speaker for the Email Marketing Challenge, Liz Wilcox, shares her expertise about the steps of email marketing and the email staircase. She also shares a little more about her very accessible membership and who can benefit from it.
Resources
Liz's website: https://lizwilcox.com/
Her $8 membership: https://lizwilcox.thrivecart.com/email-marketing-membership/
Her welcome sequence: https://www.loom.com/share/ad67f5969bad47eabda1d93f1a481ba9?sid=3ea1ad40-3448-46ee-858c-a55062aeaf3
Her screensharing & presentation software: Ecamm live
Transcript
Yeah, just a few housekeeping notes on my end, um, before we can kind of jump right in with Liz. Um, but everyone, next week will be our last, uh, email marketing challenge call. It's just gonna be kind of like a closing, um, call. We'll take some questions and then I'll also be announcing the challenge winner.
And as y'all know, the challenge is ending. So next week, I'm going to send out a poll for the next challenge that they're challenged to start. Um, it's going to have a lot of the same options, but, um, one thing that was kind of thrown around was the idea of some kind of like goal setting and prioritization for 2025.
Um, I think that kind of ties in really well because the next challenge will be in the new year. Um, and so I'll try to, I'll add more, uh, more to that in the email and, uh, let y'all vote. Um, with that said, super excited to have Liz here. Y'all have been actually kind of talking about, uh, her course and asking about, sorry, her membership and asking about it in the email marketing challenge.
Um, and so, you know, that kind of prompted me to reach out to Liz. Um, and, you know, she was gracious enough to join us. Um, so, I hope y'all are super excited for an action packed call and to, you know, have any questions about anything that she discusses or even, um, her membership. Alright, Liz, over to you.
All right. Well, that's super cool to hear you guys were talking about me. Oh my gosh. Hey, I'm today. I want to talk about electronic mail. That's what I'm known for and I clicked the wrong slide already So I'm on an onto a great start here guys What you don't know is I'm only semi pro so bear with me.
I'm gonna try to make it fun for everyone involved Anyway, so So I want to just share today three steps to email marketing conversions. I've got a little bit of an agenda, but as we move along, if you've got questions, I have the chat, uh, pulled up for all of that, you know, I'm happy to stop and answer clarifying questions or tell you, Oh, that's coming up next, uh, but I want to give you some quick reminders about email.
Uh, so you know why you should be doing this. I want to share with you my email staircase framework. Uh, give you some tips on how to make real connections and simplify the selling process for you. So what does that mean? By the end, I'm hoping that you learn the three major components of email. So you can finally feel confident that you know how email works.
I know it feels like this knot you're never going to untangle, you know, you've been doing a lot in the challenge, but we really want you to feel confident that you know how this thing works so you can get moving into 2025. Right. And then of course, I want you to take action, start sending some weekly newsletters out.
Now I've got a disclaimer here. You wouldn't be in this community if you weren't a creative human. I'm going to share. My methodology, my framework, but don't be afraid to deviate according to your gut. I don't know you. I don't know your capabilities, your capacity, your audience, the way you're growing your business.
Anyone that comes on a zoom and it's like, I'm going to give you everything you need. You should just You know, lock out right then and there because they don't know you, right? So I'm just going to share with you what has worked for me and a lot of my customers and members in my 9 a month membership and you can take it from there.
So quick intro, aside from Survivor, uh, Which is just, to me, to me, Survivor is a fun fact. This is what actually matters, right? I have, uh, started and grown four businesses, two in the travel industry. Uh, one you're seeing right now, the email marketing thing. And a little known fact, I actually own Texas swagger.
com, which is a merch shop for Texans. Super random. That's me. Uh, but what I want. You to see in all these pictures is I'm really resourceful. Sometimes I might not have a lot of resources, but I'm resourceful. And I've built all of these businesses in the margins of life. When I started, I was an RV travel blogger.
If you've ever been to the woods, you can imagine the internet situation. Okay. And so I was having to go to like Lowe's and libraries, but Parking lots, stealing wifi to download a blog post and hit publish things like that. You can see in the opposite corner of this slide, I'm giving this exact presentation and my internet is so bad.
I did download the slides onto my phone and just hold my phone up and swipe as I'm talking. So I've made a lot of come ups, uh, but I started very simply and I started and created a very simple approach to email marketing. And that's what I'm going to share with you today. And just some quick stats, some hashtag humble brags.
This is a screenshot from my email list. I've got about 12, 000 people on their, uh, open rate of nearly 62 percent click rate over 6%. But what I really, what I really think is impressive is that middle segment customers, over 6, 000 customers. Over 12, 000, that's 50%. So not only do I write emails that people want to read and click on, I write emails that people purchase from.
And that's the bottom line, right? That's how we're going to change our lives, build our businesses. So let's talk about email marketing real quick. Why should we do it? Well, number one, you own it, right? Raise your hand. If you were alive in 2022, 2023, you remember that billionaire bought a social media platform.
He changed the name. He lost all the advertising dollars, half of its users, and another half are gone in the last 30 days. If you have built your entire platform on that little blue bird, you're You might be wondering where your people went, right? So it's really important to own the audience. And you can do that with email marketing, whether you use kit today and you decide to try flow desk or stand tomorrow.
You can take those people with you. And because of that, it has a high ROI, a high return on investment. They say for every dollar you spend with email marketing, you can get up to 40 bucks in return on average for that. Now, I did the math for 2023. I need to do 2024s now. For every dollar I spent with email, I made 166 in return.
I don't, I don't know anybody that's getting that return with Zuckerberg. So it's an incredible return on investment, but why? Well, because you can make real connections with your audience. Everyone on this slide is a member of my email list and a customer of mine. There are also people I like, I like.
Enough that I'm going to go meet them in person or we're going to go to the and attend the same events and you know Happenstance meet right? That's the beauty of email marketing You can really dig in get to know your subscribers and then create products That they want, right? I know Andrea owns a company called Just Suck It, where she sells succulents.
So I know what kind of templates to sell her. I know Melody, you know, teaches course creators and she's looking to be more visible. So I know I could sell her cold email templates. podcast pitches, et cetera, right? How do I know this? Because I'm emailing them. They're, they're showing me by clicking by opening by replying.
So what are we going to do? How are we going to get to all of these things to get to that sort of level? Well, we're just going to follow the email staircase. Y'all I, I know you didn't see me on survivor, but my strategy was super simple. And my email strategy is super simple as well. First, you have a follower.
Once you get them on your list, turn them into a friend. Once you have a list full of friends, you can have a list full of customers. So we're just going to climb the staircase, follower, friend, customer. And that's just another fancy way of, you know, the customer journey, right? So let's talk really quick about followers.
What's the key to getting followers? Get visible, right? This is, I'm pretty sure this is my second or third one of these I've done today. I am all about finding people that resonate with me. I think I've done six or seven this week. Um, and then once you can get visible, get those people on your email list.
I won't spend too much time on this. There are a million and one ways to get people on your email list. You can Google it, pick the right one for you. Get going. And Mine just happens to be public speaking. All right. So how do we turn people into friends once they're on our list? This is the, the difficult part or the one that gets people tripped up, right?
But it's really the same way we make friends in real life. Number one, we, we got to show them we're invested, right? No one is going to invest in you and your products or even care before they know that you're first invested in them, right? It's the same as. Uh, you know, there's this push, this market push to work with companies and buy from companies that care.
Right? That's why there's all these social justice campaigns from Nike, Under Armour, et cetera. Right? We want to know that they are invested in what we care about. So show that you are invested in your subscribers. This can be as simple as, I just spent an hour with a, Lady in a beanie talking about email, you know, hopefully I write better emails from now on.
Thanks for opening See you next week, right? That shows you're invested. It can be I just got a new mic for my podcast I just bought a new computer or I just read this article. I think you would find it interesting. Here you go The second thing you got to relate to your people, right? People buy from people they trust.
We've got to become relatable to them. And this is actually pretty simple. People want to relate to others. Something in my branding that I talk a lot about. Are the nineties. I love the nineties. Like look at my mug. This is literally a mug from 1997. Uh, I've got another mug here that's got like Will Smith, his Fresh Prince era here.
I've got tapes here. I've got like an Eminem sticker somewhere. You know, it's all very like nineties, two thousands, right? And that. gets people relating to me. Even if you hated NSYNC or the 90, Oh gosh, I didn't like that era. The eighties were better. You're relating to me in some way. So you've got to become relatable in the inbox.
And again, it's as simple as saying, Oh, you know, my refrigerator broke and I'm waiting on the repair man, right? What's more relatable than a broken appliance. It doesn't have to be hard. People want to relate to you. And the third thing is stay top of mind, right? We go to the gas station on the corner, the one that's closest, the one that's top of mind, right?
So if we can be that person, that solution for folks, that is when we're going to make the sale, right? And spoiler alert, when you do these first two things, when you show just how invested you are, when you become relatable to your audience, you're You stay top of mind. The gas station on the corner from me is a place called Dodges.
They sell fried chicken. They cash checks. It is a hub and it is top of mind to me because I love fried chicken. Okay, highly relatable products over here. And I know they're invested in me. They always have a clean parking lot. They know my name, etc, right? So where do I go to get gas? All right, now let's talk about customers.
How do we create customers in the inbox? Y'all, that first bullet pretty much says it all. I don't even know if I need the other ones. Stop. You gotta sell. You know, I, I went, um, I went, I don't know where I was, but I heard this guy walking. He was on his cell phone and he said, well, how was I supposed to know?
You didn't tell me. And isn't that the same with our email list or, you know, our following, how do they know what services and offers that you have, if you don't tell them, right, you have to sell, it is a hundred percent, your responsibility to sell. And at the end of the day, you don't know. In order to make sales, just stop guessing, right?
I shared earlier, Oh, I know so and so would buy this because she's XYZ, right? So get to know your subscribers and you can create offers or tweak your offer, tweak your messaging for those people. Right? All right. Write this down. I already said it. People buy from people they trust.
Side note, if you ever do presentations, have a slide like this so you can drink.
People buy from people they trust.
So back in the day when I had my travel blog, I was really nervous. I was doing something like this for the first time, you know, teaching others in a summit and I was super nervous. Um, and so I wrote an email saying, Hey, I'm super nervous. Can you give me some encouragement? I've never done anything like this.
And then I asked them, Hey, what are you doing this week? I'm a travel blogger, right? I want to know where they're traveling. So you can see the subject line. What are you doing this week? David with who Liz, you can do it. And then he goes on and on. about where he's at Rhode Island. I'm going to Arizona and he's asking me, you know, have you camped anywhere that you recommend?
Let me ask you if, if I wrote back and said, oh yeah, uh, you got to go to Collins campground. It's over on I 10. Do you think he would go there? Would he follow the recommendation? Of course, because people buy from people they trust, right? That he's going to take me up on my recommendation. So here's a little bit of proof.
I was running my very first digital course. Finally decided to do the big thing. I said, Hey, I'm thinking about creating a course on RV maintenance. Would you be interested? I had 141 people click yes. So I did the thing. I created the course. I did the pre launch, all of that. I did a typical Monday through Friday, open close cart.
And by the end of that cart close date, I had made 141 sales. Absolutely insane. But how did I do that? Right? Remember I just followed the email staircase follower, right? I got people on my list, turned them into friends. I knew that they needed help with RV maintenance. So that's what I created. And then they turned it into customers, right?
So you might be thinking, okay, well, Liz I'm not creating a course or I'm not a travel blogger. I'm not a blogger at all. Maybe you're a service provider or something like that. This sort of framework works for all sorts of folks. So this is someone in my membership that sent out an, a version of one of the emails I sent, it says resulted in three one on one bookings.
So if you're someone that does bookings or has high tickets, does services, and you think, Oh, well email, you know, it's not really working for me. If you break it down super simply, remember, invest, relate, stay top of mind. This will happen. And I want to point this out to numerous thoughtful and enthusiastic replies.
Replies matter, especially if you have higher ticket, because you know, those people, they're going to want to think through, they're going to want to purchase something for someone they trust. Right? So if you can open up a conversation, you're going to close a lot more sales later, right? Now this is someone who was a coach and they follow the email staircase perfectly.
2, 200 sale from You know, it started with email. So met a stranger in a Facebook group, follower, got my lead magnet. Okay. Now we're going to turn them into a friend. I sent an email last week. I assume they're sending out emails pretty much weekly. I sent an email out, got more replies. One led to a call and got me the sale.
So they did this perfectly. Follower, they were in a Facebook group, right? Making themselves known, got them the lead magnet, emailed them, made them a friend or friendly enough to get on a call and book the sale. It's so exciting. So follower, friend, customer. All right. Do we have any questions? Before I move into the next phase where I give you sort of the three components of email.
Is that making sense?
Okay, so we haven't mentioned the three components yet the three steps.
Well, these are the three steps So this is my framework and now I'm going to share with you some components of like what is email made of
God? It got emails.
Do we need to send to to follow the staircase? I'll just move into it.
Y'all Honestly, please feel free to interrupt. So the first component of email is your welcome sequence, right? The same way when we started this recording, you know, Colin said, Hey, this is how we found Liz. This is why she's coming in the same way I said, Hey, this is my agenda, my objectives, my disclaimer.
You want to start the friendship, right? You want to set expectations. So the welcome sequence just starts us on this road, right? And inside your welcome sequence, these are the three things you need. Number one, you need to showcase a little personality. Right. It could be as simple as I love the 90s. I have, you know, I have mermaids all over my house.
I, you know, I get cold. So I'm always wearing a sweater, you know, just a little bit of surface level personality. This doesn't have to be, you know, spread all your business everywhere, just something to get you related to people. The second thing is your vision. This is very important. This is the thing if you're going to go out today after and take a look at your welcome sequence, I want to make sure you have this in your sequence.
If I'm, you know, if I'm, my vision for you is that you make money with email marketing. I don't care about what your video looks like, what software you're using, uh, none of that stuff. All I care about is you're making money with email. So if you were graduating from Liz Wilcox University, that's the degree I'm handing you.
So think about it, uh, from your point of view. You know, if I'm graduating from Brandy University, Heine University, what is my degree? That's the vision you have for your subscribers. And this is very important in the welcome sequence to start that friendship, to let them know, Oh yeah, I'm enrolled in the right class or I'm enrolled in the right degree.
I want to learn how to make money with email. I'm in the right place. The second thing, or the last thing is values. Now. This is not spew your politics everywhere, but there are certain values, certain principles that guide the way that you do things, guide the way you, you know, work with clients, uh, you know, the way you do business, right?
For example, one of my values is inclusivity. That's why my membership is 9 a month. I believe, cause I come from an education background, that everyone has an absolute right. To an education. It's, it's not a privilege. It is a right to be educated. And when I found out email could change my entire world and buy me ridiculous wallpaper, like you see in the background, I, I wanted everyone.
to know about it. And so that's why, you know, and something I share in the welcome sequence. Hey, my thing is 9, not because it's crap, but because I really value your right to an education. And I want to help people all over the world. And we do, we serve almost 30 countries right now, which is so cool. Um, And last, I think I already mentioned this, set expectations.
Tell people, Hey, I'm going to email you on Tuesdays, or even if, if it's, I'm going to email you sporadically, cause I can't get my stuff together. Whatever that, whatever's true, say that. Okay. Um, and also another thing to note. In the expectations and this is going to help people flip the switch from, Oh, I just got this thing for free to, Oh, Carol's a business.
Liz is a business. Spencer's a business. We're going to say, I'm going to offer you free and paid products, services, resources, whatever's true. And again, a lot of people come in. Uh, to my email list with a free thing, right? So I want to flip that switch. I want to change that expectation. So I say, you know, I'm going to offer you free and paid products like my membership, like this workshop, like this, whatever.
Okay. So then what's next after the welcome sequence? Newsletters, of course. And this is where a lot of people get tripped up. What do we say? Right. But remember, newsletters are going to help us grow that friendship. They're going to help us become familiar in the inbox. Oh. Colin emailed me. Liz emailed me.
I'm going to open that, right? We want to be familiar in the inbox. And then when we do it weekly, we can really show up, serve. We can really show we're invested. We can show that we're relatable and we can stay top of mind. So let me give you some ideas and hopefully my tech will work. Give it a second.
Okay. Yes. Yay. It loaded Um, like I said only me semi pro so stuff like this gets me excited So this is uh the membership that some of your uh, fellow folks were talking about And I just want to go through and give you some ideas for newsletters So this is one we sent out this week, accomplishments, show your people you're invested in them and invested in your craft by sharing some accomplishments, uh, that you've done this year.
And you can also ask them what have they accomplished this year? And you can keep that niche related, or, you know, you could go general. Another one is share a podcast. You know, what are you listening to lately? Again, related or unrelated to your niche, uh, you know, and this, this would be a great one. You could share a holiday specific email that segues into sharing some easily digested content.
So a blog post, an Instagram reel, a TikTok, something like that. Super simple. Also, you could share your top picks of the year, right? What's the most clicked on stuff or what's been the biggest things for your audience? You know, do like a wrap up post, like a top five things of the year. Uh, you could ask them what they're up to for the rest of the year, right?
You could ask people for referrals, et cetera. Email marketing does not have to be hard. Did you guys hear that? There was like a crazy, like motorcycle going by. Anyway, email doesn't have to be hard. Don't get distracted by the motorcycles. You can add, you can just have very simple newsletters. So let's talk about sales now.
Sales actually solidify the friendship. Here's what most people don't understand about building community online. Customers create community, not the other way around. It is so hard and we've all seen YouTubers are great examples of this. They build a giant YouTube following, they open up a Patreon and everyone calls them an e beggar.
Right? Why? Because the expectation was I got this for free and now you're trying to charge me, right? Now you're asking me for super thanks and like what, you know, I just watched this before I go to bed, bro. You know, why don't you get a real job? But when you can create customers quickly You're going to create that community because customers, number one, they invest, right?
Which means they take action. And when they take action, they share with a friend, which then grows the business, right? Uh, you likely heard of me because someone in the group mentioned me and guess what? They're a customer. They're in there, right? Or they, they're thinking about becoming a customer, right?
Oh, has anybody heard of Liz's thing? Is anybody in there? Right. And chances are, if someone was in there, they gave their opinion. They're sharing for me, right? So I can do less and less of this visibility work. So sales really solidify the friendship between you and your subscriber. Now, there are things called ABC launches.
So the A is the big launch, the one we think of, right? We're emailing, we're on social, maybe we're running ads. A B launch is somewhere, uh, you know, a little less than that, maybe 50%. Maybe it's email only. Right. And a C launch is something like a flash sale or, you know, like two days only type of thing.
Right. Now, it's your responsibility to look at your calendar and map these out. I'm not saying you have to map out your whole year, but look at, you know, we're going into 2025. What do you want to do in the first three months? Are you going to launch something? Are you going to relaunch? Are you, you know, do you have room for a little something?
sale or a big one. It is your responsibility. I think I mentioned that at the top, you got to sell, right? So really thinking about it in ABC will hopefully help you kind of fill in those calendar, um, gaps. The next thing in order to sell is just a super signature. This is the easiest way to keep your offers top of mind.
This is just the footer of an email PS when you're ready. Here are ways we can work together here are ways I can help you and maybe you put your podcast in and two paid offers, right? It doesn't have to be all paid offers, but we want to keep those offers top of mind. Why? Because people don't buy when you sell, they buy when they're ready.
Think back to that gas station. Y'all I drive a 1989 Ford Bronco. I live in a place where I have no family and I'm a single woman. I go to the gas station a lot. I am always ready to buy gas because I'm not going to be that lady with that giant truck looking stupid on the side of the road. My sister, on the other hand, she drives a modern Volkswagen Jetta.
She gets 40 miles to the gallon. She's got a partner. She's in a city with gas stations on every corner. She gets gas like once a month, the gas station is always there. It's always open, but she and I are ready at different times. And so having a super signature where you say, Hey, Hey, Hey, it's here. It's here.
It's here. Here's my gas station. So to speak is really going to help you, you know, When Carol is ready to buy, when, you know, I have a sale, I've got a little extra money, I'm ready to hire you for my website, right? So that's a great, great way to keep sales, uh, coming in and keep your offers top of mind.
The last thing are just a little reminders in your email marketing. For example, I might send out that newsletter of accomplishments and I say, Oh, you know, I got 4, 000 people in my membership. I started a podcast and you know, we're on episode 70, 20, 000 downloads, um, and something else. Oh, by the way, if you want to know, uh, how I was able to get 4, 000 members, I'm running a workshop on that next week.
It's 15 bucks. Click here or whatever, right? So it's just a little reminder. It's not a complete sales email all about the workshop and why you should join and this and that, but I'm reminding them that I'm running that workshop at the end. So just a little segue, right? So that's how we make sales. And I want to give you some ideas for sales emails as well.
So we'll go back and in the membership, you can see things are, uh, categorized depending on your objective. So let's look at some sales emails. Ooh, a Christmas in July. I know we're far away from July, but you could do that anytime really. And you could give a discount or throw in an extra goodie. Um, In the top picks of the year, you know, you could click on, you know, my top picks.
I might do this podcast episode, that podcast episode. Oh, and my workshop, you know, available for replay right here. So you can turn that regular newsletter into a sales email, right? You could sell with a testimonial. If you just got a, Great testimonial or reply like, Oh my gosh, I can't believe it. You know, this email campaign, maybe 10, 000 ask them, Hey, can I share that with my list and then put it in an email?
Right. Um, you could share an extremely generous offer, like a discount or access to something really special. Um, you could share fun facts. Oh, I love this email so much. I'm so glad it popped up. So fun facts, share three fun facts about yourself. And then share three fun facts about your products, right? So it's just a really fun thing, right?
I was on Survivor. I got fourth place. I've been featured on Niche Pursuits three times. Uh, you know, here's some fun facts about my products. Boom, boom, boom, boom, boom. Right? So that's really fun, easy way, uh, to hook people. All right, where was I? All right, write this down my friends because I'm thirsty.
Stop making money, start solving problems.
Stop making money, start solving problems. So I think I heard this from Robert Kiyosaki, the rich dad poor dad guy and he said, you know, your job isn't to make money. It's to find a problem that needs solving. And when you can follow this email staircase, follower, friend, customer, really get to know your people, then you can know what to sell them, how to talk about your offers so that they know it's theirs, right?
Because at the end of the day, your products are for serving, not selling, right? It feels gross to sell stuff, but I know my best, the best way I can serve you is, you know, through my membership, through my workshops, through my dot, dot, dot. Right. And so I don't look at it as I'm trying to sell you. I look at it as, Hey, here's what I'm doing over here to help you.
If you're ready. You know, come on in and the proof is in the pudding, right? My very first book, uh, was called tales from the black tank. It's over, Oh, I'm in the wrong place. This one with the crazy face. I wrote that because my people said, Liz, you're a really funny storyteller. So I wrote a book on funny stories about RV travel.
I already shared this RV maintenance thing, right? Everybody said, Oh, I wish I had a trusted source. So I created that. The welcome sequence workshop. Liz, why, why do you only have four emails in your welcome sequence? Oh, well, here's a workshop about that. Liz, what metrics do you track? Oh, let me create a workshop.
Very simple stuff, right? But I wouldn't have created any of these or even known to, if I wasn't speaking, connecting, and, you know, hearing what my audience was saying. So let's recap this. Number one, most important. Email's lucrative, right? I want you in on this. Number two, take the staircase to customers, follower, friend, customer.
Uh, at the end of the day, work on your welcome sequence, send some newsletters and, you know, never forget about sales, that's your responsibility. And then, you know, at the end of the day, Connect to convert. So what are your next steps? I'd love for you to take a look at your welcome sequence. Are you setting expectations?
Do you have the personality, the vision, the values in there? Commit to sending your newsletters. That really is the best way to stay top of mind, show people that you're relatable and get them to know with certainty that you are invested in them. Then of course, sprinkle in some sales. And if you'd like, I've got a freebie.
You can download my welcome sequence templates, some newsletter samples from my membership and 52 subject lines. Or, uh, I don't know if Spencer or Colin has a link. You can join the 9 thing. Uh, it's 9 check it out. I feel shameless when I promote it, but I love it so much. And it sounds like you guys have already heard of it.
So they, yep. They're going to put a link in there for you. All right. Oh my gosh. Yay. We have time.
And maybe I'll just jump in and say, everything that Liz is saying, actually a few things really resonated with me. Um, I was thinking about my own email list, and sort of that three step along the way. Um, I need to improve, uh, because a problem that I have, and I don't know if anybody else has that out there, I've had an email list for a long time, like I created niche pursuits like, you know, over 10 years ago at this point.
And so, uh, every couple of years I go back and look at my welcome sequence and I need to do that again. I think it's been two or three years and like, you subtly change over time, right? Like you kind of evolve. I want to make sure you're, you know, like when I first started, I like all day, every day I talked about niche websites, right?
And now I, Talk about more than just niche websites, right? And I want to maybe introduce that slightly differently in my first email So that's you already gave it on our to do list, but I'll just echo that everybody should put that on their to do list I'm putting it on mine because that's important that first email is just so important
It's so important y'all put it on your calendar right now.
Like if you do it tomorrow make it a recurring thing You know, even in Google, like, you know, put two hours and say, repeats every year on this day or something.
So I like to do it
in January. Always look up those like first onboarding welcome, nurture emails, whatever you call them, just to make sure it really is representative.
Of who and what I am today, because yeah, we, we change, we don't even know or realize we're changing and we do for sure.
Shane, I know you're on the call. I hope you're paying attention. I've been trying to get Shane to start his, uh, welcome sequence. He has like 10, 000 plus emails. He gets like 50, I think a day, maybe 30 a day.
Um, but anyway, a fairly good amount of emails a day on his business and I've been hounding him to start his welcome newsletter. Thank you, Shane. Um, so I hope he, he has already and feel free to chime in
even like Spencer said, even just one email, like, Hey, this is what we're about. This is a little bit about me, you know, the shorter, the better, honestly, you could share something.
I, I tend to, uh, in one sentence, I share my personality and my vision, and here's the sentence so you can steal it, you know, uh, Oh yeah, by the way, I'm I'm Liz. Here's one thing you got to know about me. As much as I love the nineties, I love the idea of you making money with email even more. I'll talk to you tomorrow.
That is it. That's pretty much, you know, I give my freebie. I'm like, here's the freebie. Here's what it is. Oh, by the way, I'm Liz again. You know, as much as I love the nineties, I love the idea of you making money with email even more. So that's the personality is I love the nineties, right? The vision. You make money with email.
So suddenly they know a little bit about me, like, Oh shit, that's fun. That's kind of cool. That's a quirky, fun fact. Okay. Um, and then, you know, they know exactly where they're going with me. Oh, this lady wants me to make money with email. That's what I want too. I'm definitely opening the next email, right?
So yeah, steal it, please. I have a loose interpretation of IP. My whole business runs about you stealing my words. So please copy and paste and also you can get that freebie At Liz Wilcox. com. There's a hot pink button at the top right hand corner. And, uh, that's going to give you a welcome sequence templatized.
So you don't even have to join the membership if you're not ready to commit. Um, but that will give you the welcome sequences that I write templatized so you can just plug and play. I want this to be simple.
Awesome. Awesome. Um, Liz in your membership, do you also have like growth tactics? I know we didn't get to that today, but, um, just like list growth tactics.
Yeah. So inside the membership, there's a list building mini course, and it goes through whether you're an online service provider, some kind of content creator, a niche site, uh, e commerce, and even local.
I have all sorts of ideas, uh, for you to grow your site. And um, At least once a year, I run a list building challenge, uh, in the new year, I'll actually be running three. I'm really excited. Um, and I'm also hosting a list building, uh, summit in March. So you at least want to get on the list for that. Because I found.
The biggest piece to Collin's question of like, yeah, I could send emails every day, but if you're sending the same emails to the same people you've had on your list for 10 years, you're probably not going to see much growth. I always tell people emails like water, if water gets stagnant, what do you do?
You don't bleach the water. You don't pray the water gets cleaner. You put new fresh water in and you get that water flowing. That's the answer. Only way it's going to move away from stagnant and get fresh. It's the exact same thing with your email list. Maybe you've been talking to the same 300 people for three years.
Oh, I, well, I tried this. I tried that nobody's buying. Well, I, and I say it was love. Well, honey, they told you they don't want it. Go find people that want what you have to offer. That's the only way it's going to get flowing. You're going to start seeing results and it's going to stop stinking, right?
Stagnant water release. Is smelly. So we don't want a stagnant list. So email growth is so important. It's something we talk about on our live Q and A's within our Facebook group all the time. And I do have a course within the membership that comes for free, uh, with that 9 product or price.
Awesome. Um, you're just looking at, you're looking at your newest, uh, member.
I just signed up. Oh my
gosh. Hey. Thank you for sharing. How you doing?
Yeah. Yeah. I'm, uh, I'm, I've been pretty pumped up on, uh, guarding email marketing and I have some of the blocks in place, but, um, You know, haven't really started focusing on building that list too much.
Well, I'm so excited. And I see Heidi joined recently.
Thank you, Heidi. For me, it really goes back to that first slide about the reminders, right? You know, you own your email list, you know, Instagram, Facebook, Twitter, X, whatever we're calling it. Even Tik TOK, you know, is at risk of being shut down completely. If your entire business is built on that. You're, you're going to be in some hot water.
And so I, I don't want that. I y'all. I grew up super poor when I found out I could like just type up some words and click this mouse and make money. I was like, Oh my gosh. I mean, can I say that? I was like, these rich people are lying. These rich people, this is actually kind of simple. Oh my gosh. I can just be my weird, uh, ridiculous self.
And The right people are going to come along and they're going to enjoy it. You know, I can have a conversation and learn about them and create products. Oh my gosh. And I don't even have to get on social media. I can just email them like email still thing. This is amazing. And that's really, truly why I sold that business, that first business.
I was like, other people need to know about this. And so I saw somebody said, Oh, I'm struggling with analysis paralysis. Babe, the only thing that's going to cure you. Is to start moving, hit send, and if you're just starting chances are nobody, nobody's listening. And that's, and that's the best thing for you when you're beginning, you know, because you can get ugly, do it, do it badly, cringe at your own fricking self, right?
I mean, I cringe at the email I sent yesterday, okay, and I've been doing it, you know, weekly for eight years. I'll probably rewatch this and be like, why did you say that? You know, you're so weird. Um, but you, you gotta get going and I, hopefully with this, it really shows you, okay, you know, let me pull it back up next step so you, you can get out of that paralysis.
Look at your welcome sequence. Don't have one. Lizwilcox. com, baby. Hot pink button. I got you. Uh, and you can even email me and say, Liz, am I doing this right? I will answer. And that is true because my assistant's going on vacation next week. So if you get it next week, I will be the one, I will be the first point of contact there.
You know, and then just commit to sending newsletters. Put it on your, uh, calendar. If you can't do weekly, You know, once a month, you know, you're not going to get six pack abs or want to go to the gym five days a week from the get go, just go as much as you can. And then eventually, you know, cause you're not there yet.
You know, we can talk about step three, right? So I really, really hope that helps because email changed my life. I know it can change yours. Y'all I live on my, in my dream house, on my dream street, in my dream neighborhood, in my dream town. I never ever thought I would do this. When I was in high school, I lived in a one bedroom trailer with seven people and I thought life, there was nothing to life really.
And so this is why I get so freaking geeked out. I'm like email? Really? This is crazy. Please just try it. Anyway, I'll stop rambling. Thank you guys so much.
Hey, Liz, do you have some time for a few more questions? I have some personally and everyone else, of course, feel free to, uh, you know, put them in the chat, but so you said, you know, you're getting a crazy ROI in investing in email.
Um, but if you have your list, what does, what does that mean? Like investing in email and, you know,
yeah, you're a great question. So for me, that just means how much do I spend on my email service provider? So I have kit, I don't even know how much I spend. Uh, I think it's like. I think last year it was like 1, 500.
I might spend more now. Um, so yeah, I think, I think I spent, you know, between a thousand and 1, 500 last year. So that's what I mean by that, right? Like if you invest in Facebook ads, you might have a daily budget of 50, 100 or whatever. Uh, you know, mine email is so much cheaper. Uh, can I say the word you cheap?
Uh, so. So that's, that's what I mean by that and I think, do I pronounce your name Shea?
Uh, Sean. Sean. You can
unmute yourself.
I will. Yes, sorry. Video on as well. Um, yeah, sorry, um, my main thing was, is I have a big list, but I'm too scared to email it because of spam and other things. I mean, it's, it's an old, it's a list.
That's two and a half years old. Um, it's a business I took over a few months ago. Um, so I'm trying to work through the, you know, the cleaning it, and then trying to figure out what the hell I actually send them as well.
Yeah.
So yes, as Colin said, I've been stuck on this for a while.
Yeah. So I think number one, you definitely need to work on cleaning it for sure.
So have you worked with any sort of deliverability tool or checkers of the emails? So there's, there's tools that you can put that list into and it'll tell you what emails are no longer valid or spam.
Yeah. No, cause I was thinking of just emailing the last six months or something like that rather than.
Doing the whole list.
You know, Shay, that is the most lovely thing I have heard in so long. I can't tell you how many people who tried to cling to an email address they got 10 years ago at a networking event. I like, seriously, I feel such a relief. Yes. I think that's exactly what you should do in the last six months.
Take, actually, I'm going to pull up a Loom video if you guys give me a second. You're going to take my welcome sequence, we're going to turn it into a hey, here I am type of email sequence and then you're going to run from there. And if you need help, um, with what to hit send, I'm your girl. I know this, I think this is being recorded.
You could go watch the replay. I think I gave seven or eight ideas. You can join my thing for nine bucks. If you feel compelled, I send out every single Monday morning and email. You'll also get a huge library. So there's over a hundred to choose from, or, you know, um, you can just email me and I'll give you an idea.
I'm I'm here for you. But yeah, let me pull up that loom video. Because that is my number one question. I ghosted my list for X amount of years. What do I do? And so I'm like, Oh, just turn this sequence into kind of a reintroduction. Um, but that's exactly what I would do the last six months and just release the others.
You know, I think, I think that's super smart of you.
Thanks for that.
Yeah, of course. I'm hopefully I can find this. Oh good. It popped right up and you can get my welcome sequence, uh, for free at the, at, with the button that I think Colin put the picture in there.
I think that's so cute.
That was very sweet side note about list building y'all when I say oh go directly to Liz Wilcox calm hit the hot pink button that's because I do so much of this and I do a lot of interviews and stuff and Usually like in podcasts people aren't sitting at the computer like waiting to download the thing, right?
They're going for a walk They're in carpool, whatever and so I've designed my website so that it's super simple for me to say, you know You Liz Wilcox dot com, a hot pink button. So they visually can, are walking themselves through, um, you know, signing up for my list before they even sign up for the list.
So that's a little like real deep, uh, list building tactic for you. And there's the loom for you. And actually the welcome sequence is right there in the loom. So you don't even have to sign up for my list. I'd love for you to sign up, but it's, it's right there. You found a little loophole there.
Awesome. Thanks for sharing.
Yeah, of course.
Um, and then I had another question. Liz, what, what are we, your presentation, what have we been looking at? You know, it's been like slides, your head, your face has been like moving around, what, what in the world are we looking
at? It's so fun. So I'm using Ecamm Live.
So Ecamm is a uh, App for Mac users only, it's a software that lives right on my computer. So it's not like StreamYard where you have to have the internet. And it's something I've been using since 2018 and it has a virtual camera feature, which is why I'm able to like take over the screen and, you know, like share.
My screen without asking Spencer or Colin. Hey, can you turn on my screen share? So anywhere I go on the internet i'm able to do this and I love it for presentations Like for example if I had asked, you know, where's everybody from and you said like, oh miami And i'm, you know, I can put that on the screen or you know, oh i'm from from Franklin, Tennessee, like, okay, you know, and whatever.
You can also add polls. It actually integrates with zoom. Now I've never used that feature. So integrates with zoom. So if Shay was asking that question, I could actually pull him into my little box with zoom. Um, but I, you know, I, I'd like to keep things simple. I'm like, I don't know. I razzle dazzle enough, you know, that's like a 2.
0 strategy, but I love Ecamm. I've been using it forever. It also has like countdowns. I can add, you know, different pictures. I can change my screen super quickly. I can add videos, stuff like that. And I also record my podcast with it.
Oh, okay. That is, that is super cool. I've never. Seen this before, heard of this tool, but I'll have to check it out.
Oh my gosh. And they're an amazing company. Like they're really affordable. They haven't raised their rates in a long time. Um, I don't even know how much the rate is anymore. Cause I got in on a one time, like I paid like 80 from the, for this, like six or seven years ago. It's insane. Like, they're just a really lovely, lovely company.
Um, so yeah, ECAM.
All right. Awesome. Well, I know we're past the hour. It doesn't seem like we have. Any other questions? Um, Alpesh, thank you for sharing that. But yeah, Liz, thank you so much for joining. Um, I know a lot of members in our community really appreciated it. You know, as you know, people have been talking about you and your membership.
Um, and you know, personally, I thought the presentation was super helpful in the way that you broke things down. So thank you so much for joining.
Yeah, thank you. I can't wait to see what everybody does with email. Good luck with the challenge. Y'all made the best win. Oh my gosh. So exciting. Um, and I hope to see all of you soon.
Thank you, Liz, so much. Really appreciate your time. And, uh, thank you everybody for watching. We'll see you guys. Thanks.
