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Bec,
wow. Great idea and the website looks to be off to a great start. I have an ecommerce site (https://coffeemugsandhats.com).
Definitely add a blog to your site an create content. Google likes shopify sites. There’s so many ways you can go with your website and create content to get people to your site.
The only other suggestion I’d make is to come up with better images of your products. If you could get some actual images of folks wearing the shirts, I think you’ll have something. I’m trying to get motivated to come up with better, unique product images on my ecom site. I just need about 10 more hours in the day.
I really like your idea. You have a huge target audience.